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People-Centric Internal Communication

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga People-Centric Internal Communication Lee Smith
Libristo kod: 47017769
Nakladnici Kogan Page Ltd, listopad 2025
How can you reinvent internal communication to truly connect people and drive performance in the age... Cijeli opis
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How can you reinvent internal communication to truly connect people and drive performance in the age of AI?

People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee engagement and build thriving workplace cultures.

Written by Emma Bridger and Lee Smith, this book shows you how to design communication strategies that put people at the heart of every message and channel. With real-world examples from NATS, Bupa and the University of Leeds, it provides a clear roadmap for creating communication that matters.

You'll learn how to:
- Map communication journeys that align with employee needs and goals
- Build empathy-based personas and design communication experiences that resonate
- Apply data and AI tools to enhance personalization and insight
- Strengthen belonging and culture through purpose-led messaging
- Measure impact to demonstrate communication's strategic value

Whether you're modernizing internal channels or leading large-scale transformation, People-First Internal Communication helps you move from information delivery to genuine connection, turning communication into a driver of engagement, innovation and lasting change.

Themes include: internal communication strategy, employee engagement, culture building, AI and communication, empathy-led leadership, organizational change

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Informacije o knjizi

Puni naziv People-Centric Internal Communication
Autor Lee Smith
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2025
Broj stranica 256
EAN 9781398623064
ISBN 1398623067
Libristo kod 47017769
Nakladnici Kogan Page Ltd
Težina 666
Dimenzije 156 x 234

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management
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