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Performing Consumers

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Performing Consumers Maurya Wickstrom
Libristo kod: 06712013
Nakladnici Taylor & Francis Ltd, svibanj 2006
Provides an exploration of the way in which brands insinuate themselves into the lives of people who... Cijeli opis
? points 506 b
208.69 €
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Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.

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Informacije o knjizi

Puni naziv Performing Consumers
Autor Maurya Wickstrom
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2006
Broj stranica 184
EAN 9780415339445
ISBN 9780415339445
Libristo kod 06712013
Nakladnici Taylor & Francis Ltd
Težina 340
Dimenzije 138 x 216 x 15

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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