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Persuasive Communication

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Persuasive Communication Richard Young
Libristo kod: 02987325
Nakladnici Taylor & Francis Ltd, srpanj 2016
This edition offers a comprehensive introduction to decision-making and persuasion in a business con... Cijeli opis
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This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences ' from analysts to CEOs ' to help students better understand why audiences make the decisions they make and how to influence them.

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Informacije o knjizi

Puni naziv Persuasive Communication
Autor Richard Young
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 464
EAN 9781138920378
ISBN 1138920371
Libristo kod 02987325
Nakladnici Taylor & Francis Ltd
Težina 918
Dimenzije 305 x 182 x 30

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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