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Knjiga Persuasive Communication Paul A. Mongeau

Persuasive Communication

Paul A. Mongeau

Jezik

Engleski

Knjiga Meki uvez

Knjiga Persuasive Communication Paul A. Mongeau

Libristo kod: 10031126

Nakladnici Guilford Publications, rujan 2016

Providing an accessible integration of theory and research methods, this text prepares students to c... Cijeli opis

Libristo kod: 10031126

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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psycholo

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Informacije o knjizi

Puni naziv Persuasive Communication

Autor Paul A. Mongeau, James B. Stiff

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2016

Broj stranica 383

EAN 9781462526840

ISBN 9781462526840

Libristo kod 10031126

Nakladnici Guilford Publications

Težina 544

Dimenzije 228 x 156 x 19

Kategorija

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies

Society & Social Sciences > Psychology > Social, group or collective psychology

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