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Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand Tony Ellery
Libristo kod: 01388397
Nakladnici John Wiley & Sons Inc, lipanj 2012
This book systematically explains how LCM strategies can help the pharmaceutical industry maximize t... Cijeli opis
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This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. The authors share their combined 50 years of experience in the industry, citing numerous recent examples and case histories, and demonstrating how different measures can be combined to create winning strategies. The text helps pharmaceutical professionals understand challenges facing the industry and the role LCM has in confronting them, and offers a look ahead to predict which LCM strategies will continue to be effective in the future. A must-read for pharmaceutical executives and managers.

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Informacije o knjizi

Puni naziv Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand
Autor Tony Ellery, Neal Hansen
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2012
Broj stranica 412
EAN 9780470487532
ISBN 0470487534
Libristo kod 01388397
Nakladnici John Wiley & Sons Inc
Težina 720
Dimenzije 238 x 155 x 26

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
Medicine & Nursing > Medical specialties, branches of medicine > Pharmacology
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