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Places

Identity, Image and Reputation

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Places Simon Anholt
Libristo kod: 02966236
Nakladnici Springer Palgrave Macmillan, siječanj 2014
Place branding is happening. A new field of practice and study is in existence and whatever we choos... Cijeli opis
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Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

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Informacije o knjizi

Puni naziv Places
Autor Simon Anholt
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2014
Broj stranica 168
EAN 9781349316281
ISBN 1349316288
Libristo kod 02966236
Nakladnici Springer Palgrave Macmillan
Težina 258
Dimenzije 159 x 235 x 10

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Regional studies
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Economics > Political economy
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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