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Political Polling

Strategic Information in Campaigns

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Political Polling Jeffrey M. Stonecash
Libristo kod: 04906968
Nakladnici Rowman & Littlefield, srpanj 2008
Information is crucial for candidates in political campaigns. This book, written by someone who has... Cijeli opis
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118.07 €
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Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

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Informacije o knjizi

Puni naziv Political Polling
Autor Jeffrey M. Stonecash
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2008
Broj stranica 188
EAN 9780742561311
ISBN 0742561313
Libristo kod 04906968
Nakladnici Rowman & Littlefield
Težina 408
Dimenzije 167 x 239 x 9

Kategorija

Society & Social Sciences > Politics & government > Political structure & processes > Elections & referenda
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Society & Social Sciences > Politics & government > Political science & theory
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