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Positioning the Brand

An Inside-Out Approach

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Positioning the Brand Jaap van der Grinten
Libristo kod: 04411382
Nakladnici Taylor & Francis Ltd, studeni 2011
Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other compan... Cijeli opis
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Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments & even individual persons. An explosion of good quality products on the market & targeted media & advertising campaigns has led to an increasing interest in strategic positioning.

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Informacije o knjizi

Puni naziv Positioning the Brand
Autor Jaap van der Grinten, Rik Riezebos
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 192
EAN 9780415665193
ISBN 0415665191
Libristo kod 04411382
Nakladnici Taylor & Francis Ltd
Težina 264
Dimenzije 153 x 208 x 11

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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