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Price is Wrong

Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Price is Wrong Sarah Maxwell
Libristo kod: 04881386
Nakladnici John Wiley & Sons Inc, veljača 2008
Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her c... Cijeli opis
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Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

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Informacije o knjizi

Puni naziv Price is Wrong
Autor Sarah Maxwell
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2008
Broj stranica 256
EAN 9780470139097
ISBN 0470139099
Libristo kod 04881386
Nakladnici John Wiley & Sons Inc
Težina 446
Dimenzije 159 x 236 x 25

Kategorija

Economics, Finance, Business & Management > Economics > Microeconomics
Economics, Finance, Business & Management > Finance & accounting > Finance
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