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Pricing Strategies

A Marketing Approach

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Pricing Strategies Robert M. Schindler
Libristo kod: 04787058
Nakladnici SAGE Publications Inc, prosinac 2011
The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, w... Cijeli opis
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The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. Professor Schindler helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts.

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Informacije o knjizi

Puni naziv Pricing Strategies
Autor Robert M. Schindler
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2011
Broj stranica 416
EAN 9781412964746
ISBN 1412964741
Libristo kod 04787058
Nakladnici SAGE Publications Inc
Težina 836
Dimenzije 191 x 237 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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