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Product Planning Essentials

Name: Product Planning Essentials
Brand: SAGE Publications Inc
SKU: 04684154
Price: 126.2 EUR
Availability: InStock
Author: Kenneth B. Kahn
ISBN: 9780761919988

Kenneth B. Kahn

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 04684154

Nakladnici SAGE Publications Inc, studeni 2000

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu... Cijeli opis

Libristo kod: 04684154

306 b

126.20 €

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Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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Informacije o knjizi

Puni naziv Product Planning Essentials

Autor Kenneth B. Kahn

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2000

Broj stranica 264

EAN 9780761919988

ISBN 0761919988

Libristo kod 04684154

Nakladnici SAGE Publications Inc

Težina 472

Dimenzije 152 x 228 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Project management

Reference, Information & Interdisciplinary subjects > Research & information: general > Research methods: general

Economics, Finance, Business & Management > Business & Management > Sales & marketing