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Programmatic Advertising

The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Programmatic Advertising Oliver Busch
Libristo kod: 09524383
Nakladnici Springer International Publishing AG, studeni 2015
This fundamental guide on programmatic advertising explains in detail how automated, data-driven adv... Cijeli opis
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80.76 €
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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practise and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex, threatening and promising at once to many decision makers. This collaborative compendium combines proven experience and best practice in 21 articles written by 42 renowned experts form all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirde McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.§

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Informacije o knjizi

Puni naziv Programmatic Advertising
Autor Oliver Busch
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2015
Broj stranica 279
EAN 9783319250212
ISBN 3319250213
Libristo kod 09524383
Nakladnici Springer International Publishing AG
Težina 604
Dimenzije 168 x 237 x 20

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Computing & Information Technology > Computer science > Artificial intelligence > Expert systems / knowledge-based systems
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Computing & Information Technology > Databases > Data mining
Computing & Information Technology > Business applications
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