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Public Relations

Name: Public Relations
Brand: Taylor & Francis
SKU: 12468356
Price: 44.04 EUR
Availability: InStock
Author: Jane Johnston
ISBN: 9781865089225

Theory and Practice

Jane Johnston

Clara Zawawi

Allen & Unwin

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 12468356

Nakladnici Taylor & Francis, prosinac 2003

This fully updated guide to the theory and practice of public relations outlines the profession's co... Cijeli opis

Libristo kod: 12468356

107 b

44.04 €

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This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management.