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Public Relations Theory

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Public Relations Theory Carl H. Botan
Libristo kod: 06748181
Nakladnici Taylor & Francis Inc
Beginning with the basic premise that public relations can best be understood as a specialized type... Cijeli opis
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Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

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Informacije o knjizi

Puni naziv Public Relations Theory
Autor Carl H. Botan
Jezik Engleski
Uvez Knjiga - Meki uvez
Broj stranica 368
EAN 9780805806922
ISBN 9780805806922
Libristo kod 06748181
Nakladnici Taylor & Francis Inc
Težina 680
Dimenzije 152 x 229

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
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