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Public Relations

Principles and Practice

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Public Relations Philip J. Kitchen
Libristo kod: 05122873
Nakladnici Cengage Learning EMEA, travanj 1997
The text examines in detail the theory behind the principles and practice of public relations. The b... Cijeli opis
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The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.

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Informacije o knjizi

Puni naziv Public Relations
Autor Philip J. Kitchen
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1997
Broj stranica 325
EAN 9781861520913
ISBN 1861520913
Libristo kod 05122873
Nakladnici Cengage Learning EMEA
Težina 664
Dimenzije 243 x 190 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Society & Social Sciences > Education > Teaching skills & techniques
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