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Quantitative Research Methods in Consumer Psychology

Contemporary and Data Driven Approaches

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Quantitative Research Methods in Consumer Psychology Paul Hackett
Libristo kod: 17583534
Nakladnici Taylor & Francis Ltd, prosinac 2018
Quantitative consumer research has long been the backbone of consumer psychology producing insights... Cijeli opis
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Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in qu

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Informacije o knjizi

Puni naziv Quantitative Research Methods in Consumer Psychology
Autor Paul Hackett
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2018
Broj stranica 414
EAN 9781138182691
ISBN 9781138182691
Libristo kod 17583534
Nakladnici Taylor & Francis Ltd
Težina 453
Dimenzije 152 x 229 x 25

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Research & information: general > Research methods: general
Society & Social Sciences > Psychology > Psychological methodology
Society & Social Sciences > Psychology > Occupational & industrial psychology
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