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Quicksilver Companies

The Battle for the Online Consumer

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Quicksilver Companies Alan Griffiths
Libristo kod: 04600671
Nakladnici PALGRAVE MACMILLAN, svibanj 2001
The most difficult but most exciting aspect of online business is that there are no rules. Everyone... Cijeli opis
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The most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors in the online battle are those that can provide instant gratification, by anticipating their customers' needs and by being flexible enough to remain one step ahead. These are the "Quicksilver Companies" and this book is about them. As the creator of the BBC online site and advisor to businesses such as "The Financial Times", SkyDigital, BP Amoco and others, Alan Griffiths has been at the frontline of online business for several years. In this book he provides the reader with practical advice on how to make the great ideas in the e-business books work in practice and real life stories to show how to avoid the pitfalls.

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Informacije o knjizi

Puni naziv Quicksilver Companies
Autor Alan Griffiths
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2001
Broj stranica 192
EAN 9780333960288
ISBN 0333960289
Libristo kod 04600671
Nakladnici PALGRAVE MACMILLAN
Težina 434
Dimenzije 156 x 234 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Computing & Information Technology > Digital lifestyle > Internet guides & online services
Economics, Finance, Business & Management > Economics
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