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Ratings Analysis

Name: Ratings Analysis
Brand: Taylor & Francis Ltd
SKU: 06717300
Price: 139.89 EUR
Availability: InStock
Author: Lawrence W. Lichty
ISBN: 9780415526524

Lawrence W. Lichty

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 06717300

Nakladnici Taylor & Francis Ltd, listopad 2013

This fourth edition of 'Ratings Analysis' describes and explains the current audience information sy...

Libristo kod: 06717300

337 b

139.89 €

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This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.

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Informacije o knjizi

Puni naziv Ratings Analysis

Autor Lawrence W. Lichty

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2013

Broj stranica 328

EAN 9780415526524

ISBN 9780415526524

Libristo kod 06717300

Nakladnici Taylor & Francis Ltd

Težina 462

Dimenzije 157 x 225 x 18

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries

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