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Reaching and Responding to the Audience

Name: Reaching and Responding to the Audience
Brand: AltaMira Press,U.S.
SKU: 01368851
Price: 58.51 EUR
Availability: InStock
Author: Cinnamon Catlin Legutko
ISBN: 9780759113381

Cinnamon Catlin Legutko

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 01368851

Nakladnici AltaMira Press,U.S., travanj 2013

Museums exist to serve their audiences; however, the scope of this charge is constantly being challe... Cijeli opis

Libristo kod: 01368851

142 b

58.51 €

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Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience-from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum's good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.