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Representing Consumers

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Representing Consumers Barbara Stern
Libristo kod: 06748753
Nakladnici Taylor & Francis Ltd, rujan 1998
Challenges the prevailing orthodoxies within consumer research methodology by examining representati... Cijeli opis
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Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry.

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Informacije o knjizi

Puni naziv Representing Consumers
Autor Barbara Stern
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1998
Broj stranica 416
EAN 9780415184144
ISBN 9780415184144
Libristo kod 06748753
Nakladnici Taylor & Francis Ltd
Težina 770
Dimenzije 156 x 234 x 28

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies
Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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