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Repurchase intent in the Experiential Context

Name: Repurchase intent in the Experiential Context
Brand: LAP Lambert Academic Publishing
SKU: 06963004
Price: 70.29 EUR
Availability: InStock
Author: Margee Hume
ISBN: 9783838327587

Using an operations and marketing perspective to invesitgate the cultural performing arts

Margee Hume

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 06963004

Nakladnici LAP Lambert Academic Publishing, studeni 2008

The purpose of this thesis is to undertake theory development and testing particular to re-purchase... Cijeli opis

Libristo kod: 06963004

170 b

70.29 €

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The purpose of this thesis is to undertake theory development and testing particular to re-purchase intention in an experiential service context, specifically the cultural performing arts. This thesis aims to contribute to the field of service research by drawing from methods and theories offered in both service operations and services marketing fields. This thesis is structured in the journal paper format with each of the chapters representing each of the five journal papers.