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Reputation Management

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Reputation Management John Doorley
Libristo kod: 46681345
Nakladnici Taylor & Francis Ltd, travanj 2025
The fifth edition of this classic text, which was the first on the subject of reputation management,... Cijeli opis
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The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.


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Informacije o knjizi

Puni naziv Reputation Management
Autor John Doorley
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2025
Broj stranica 360
EAN 9781032577982
ISBN 1032577983
Libristo kod 46681345
Nakladnici Taylor & Francis Ltd
Težina 806
Dimenzije 178 x 254

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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