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Retail Geography and Intelligent Network Planning

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Retail Geography and Intelligent Network Planning Mark Birkin
Libristo kod: 04891753
Nakladnici John Wiley & Sons Inc, travanj 2002
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis te... Cijeli opis
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This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses. * Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia * Numerous global case studies are used to show keys issues * Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment * Describes how retailers can plan their cross channel network strategy for the future

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Informacije o knjizi

Puni naziv Retail Geography and Intelligent Network Planning
Autor Mark Birkin, Graham Clarke, Martin P. Clarke
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2002
Broj stranica 296
EAN 9780471497615
ISBN 0471497614
Libristo kod 04891753
Nakladnici John Wiley & Sons Inc
Težina 656
Dimenzije 172 x 251 x 22

Kategorija

Earth Sciences, Geography, Environment, Planning > Geography > Human geography > Economic geography
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Earth Sciences, Geography, Environment, Planning > Regional & area planning
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