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Retail Marketing

Name: Retail Marketing
Brand: Wolters-Noordhoff B.V.
SKU: 03606989
Price: 135.38 EUR
Availability: InStock
Author: Rob van der Kind
ISBN: 9789001807924

Rob van der Kind

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 03606989

Nakladnici Wolters-Noordhoff B.V., ožujak 2015

In today''s turbulent business environment, maintaining and optimizing retail strategies are of cruc... Cijeli opis

Libristo kod: 03606989

328 b

135.38 €

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In today''s turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.

Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.

Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.