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Retailing Principles

Name: Retailing Principles
Brand: Bloomsbury Publishing
SKU: 01289355
Price: 132.52 EUR
Availability: InStock
Author: Lynda Rose Poloian
ISBN: 9781563677427

Lynda Rose Poloian

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 01289355

Nakladnici Bloomsbury Publishing, svibanj 2013

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow?... Cijeli opis

Libristo kod: 01289355

321 b

132.52 €

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What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.