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Rethinking Communication in Social Business

Name: Rethinking Communication in Social Business
Brand: Lexington Books
SKU: 19389224
Price: 111.5 EUR
Availability: InStock
Author: Craig E. Mattson
ISBN: 9781498555906

Craig E. Mattson

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 19389224

Nakladnici Lexington Books, kolovoz 2018

This book argues that social business, in order to sustain its vital distinctiveness in democratic s... Cijeli opis

Libristo kod: 19389224

270 b

111.50 €

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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.