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Return on Ideas

A Practical Guide to Making Innovation Pay

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Return on Ideas David S. Nichols
Libristo kod: 04878805
Nakladnici John Wiley & Sons Inc, travanj 2007
Return on Ideas is a practical guide to getting more from the resources you put into your innovation... Cijeli opis
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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy.

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Informacije o knjizi

Puni naziv Return on Ideas
Autor David S. Nichols
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2007
Broj stranica 280
EAN 9780470028575
ISBN 0470028572
Libristo kod 04878805
Nakladnici John Wiley & Sons Inc
Težina 752
Dimenzije 190 x 246 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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