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Roadside MBA

Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Roadside MBA Michael Mazzeo
Libristo kod: 12175615
Nakladnici BUSINESS PLUS, lipanj 2014
Instead of teaching the tried-and-true case studies involving GE and Microsoft, what wise men pulled... Cijeli opis
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Instead of teaching the tried-and-true case studies involving GE and Microsoft, what wise men pulled their heads out of their ivory towers and went in search of insights about product differentiation, pricing, brand management, building a team, and organization. Why study Mrs's Paul's fish sticks when you can learn from the 80-year-old proprietor of Joe Patti's, the leading and legendary local fish monger in Pensacola. Want to learn about scaling a business, come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas....

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Informacije o knjizi

Puni naziv Roadside MBA
Autor Michael Mazzeo, Paul Oyer, Scott Schaefer
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2014
Broj stranica 306
EAN 9781455583980
ISBN 1455583987
Libristo kod 12175615
Nakladnici BUSINESS PLUS
Težina 372
Dimenzije 152 x 229 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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