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Romancing the Market

Name: Romancing the Market
Brand: Taylor & Francis Ltd
SKU: 06749116
Price: 108.39 EUR
Availability: InStock
Author: Stephen Brown
ISBN: 9780415184182

Stephen Brown

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 06749116

Nakladnici Taylor & Francis Ltd, prosinac 1998

Marketing and consumer research are dominated by neo-classical ideals of the Enlightenment such as r... Cijeli opis

Libristo kod: 06749116

262 b

108.39 €

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Marketing and consumer research are dominated by neo-classical ideals of the Enlightenment such as rigour, dispassion and a search for scientific truth. In a series of essays this text challenges these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. In the INTERPRETATIVE MARKET RESEARCH series.