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Routledge Library Editions: Consumer Behaviour

Name: Routledge Library Editions: Consumer Behaviour
Brand: Taylor & Francis Ltd
SKU: 06749205
Price: 1297.32 EUR
Availability: InStock
Author: Various
ISBN: 9781138792760

Various

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 06749205

Nakladnici Taylor & Francis Ltd, studeni 2014

Blending elements from psychology, sociology, social anthropology, marketing and economics, the volu... Cijeli opis

Libristo kod: 06749205

3148 b

1 297.32 €

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Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.