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Knjiga Scoring Points Phillips

Scoring Points

How Tesco Continues to Win Customer Loyalty

Tim (Cardiff University

Jezik

Engleski

Knjiga Tvrdi uvez

Knjiga Scoring Points Phillips

Libristo kod: 09164964

Nakladnici Kogan Page Ltd, siječanj 2015

Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Philli... Cijeli opis

Libristo kod: 09164964

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Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.

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Informacije o knjizi

Puni naziv Scoring Points

Autor Phillips, Tim (Cardiff University, UK)

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2015

Broj stranica 304

EAN 9780749476250

ISBN 9780749476250

Libristo kod 09164964

Nakladnici Kogan Page Ltd

Težina 617

Dimenzije 163 x 240 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services

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