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"Seeing Stars: Spectacle, Society and Celebrity Culture" explores the ways in which celebrities are 'manufactured', how they establish their hold on the public imagination and how social responses enable them to be what they are. Celebrity culture is marked by three main responses: adulation, identification and emulation. These responses are generated as a result of media constructions of celebrities. Therefore, celebrity culture needs to be studied as a consequence of new forms of media representation and mass culture. The author aims to explore this phenomenon, especially from the 1990s. It is a popular introduction to celebrity culture and a new 'society of spectacle' that is visible in India today through a rigorous analyses of a range of media sources.
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