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Do 30 dana za povrat
What is sensory marketing and why is it interesting and also important? This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. It provides an overview of sensory marketing research.
Dobar dan! Ja sam Libroamiko, vaš književni savjetnik.
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