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Service-Ability - Create a Customer Centric Culture and Achieve Competitive Advantage

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Service-Ability - Create a Customer Centric Culture and Achieve Competitive Advantage Kevin Robson
Libristo kod: 01212372
Nakladnici John Wiley & Sons Inc, studeni 2012
'Service-ability can be defined as the ability of the whole organization, through its individual mem... Cijeli opis
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'Service-ability can be defined as the ability of the whole organization, through its individual members, to deliver consistently what the organization seeks to do: in a culture of initiative, professionalism, engagement and involvement that resonates with the customer and creates delight and satisfaction in both parties.' Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers.

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Puni naziv Service-Ability - Create a Customer Centric Culture and Achieve Competitive Advantage
Autor Kevin Robson
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2012
Broj stranica 278
EAN 9781118345566
ISBN 1118345568
Libristo kod 01212372
Težina 554
Dimenzije 162 x 233 x 20
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