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Services Marketing: People, Technology, Strategy (Ninth Edition)

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Services Marketing: People, Technology, Strategy (Ninth Edition) Christopher Lovelock
Libristo kod: 35608232
Nakladnici World Scientific Publishing Co Inc (USA), listopad 2021
"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textb... Cijeli opis
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"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"--

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Informacije o knjizi

Puni naziv Services Marketing: People, Technology, Strategy (Ninth Edition)
Autor Christopher Lovelock
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2021
Broj stranica 684
EAN 9781944659790
ISBN 194465979X
Libristo kod 35608232
Nakladnici World Scientific Publishing Co Inc (USA)
Težina 1590
Dimenzije 286 x 224 x 28

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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