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Serving Online Customers

Lessons for Libraries from the Business World

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Serving Online Customers Donald A. Barclay
Libristo kod: 04721886
Nakladnici Rowman & Littlefield, srpanj 2014
Before the Web existed, anyone who wanted free information had to use the library. Now, a wealth of... Cijeli opis
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Before the Web existed, anyone who wanted free information had to use the library. Now, a wealth of information on every possible service is accessible online. To compete in the digital age, libraries must provide outstanding customer service to their virtual users. In Serving Online Customers: Lessons for Libraries from the Business World Donald A. Barclay carefully examines business literature to identify the best customer service practices of online companies and shows readers how to adapt these practices to the library environment. Chapter coverage includes these critical areas: *Improving the Self-Service Experience *Bringing Reference Service to the Online Customer *Adding Libraries to the Distance Education Mix *Designing Library Websites for Both Trust and Pleasure *Implementing Recommendation Agents and Avatars into Online Services *Linking Continuous Assessment to Online Service Improvement This book will help any library greatly enhance their online users' experience and help bring new users to the library.

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Informacije o knjizi

Puni naziv Serving Online Customers
Autor Donald A. Barclay
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2014
Broj stranica 232
EAN 9780810893177
ISBN 0810893177
Libristo kod 04721886
Nakladnici Rowman & Littlefield
Težina 502
Dimenzije 156 x 239 x 21

Kategorija

Reference, Information & Interdisciplinary subjects > Library & information sciences / Museology > Library, archive & information management
Reference, Information & Interdisciplinary subjects > Library & information sciences / Museology > IT, Internet & electronic resources in libraries
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