Kontakt
Kako kupovati
Dostava
Savjetnik za kupnju
Shaping China's Global Imagination
Engleski
100 b
Do 30 dana za povrat
Kupci su kupili i
/
Meki uvez
53.27
€
/
Meki uvez
35.61
€
This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative analysis of national pavilions (including Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates and the United States) demonstrates how a place-branding activity, such as the World Expo, facilitates communication to build a nation's image, thereby enhancing its soft power. As nation-branding efforts will only increase in the coming years, this study forms an important basis for future inquiry.
Informacije o knjizi
Engleski
Poklonite ovu knjigu još danas
To je jednostavno
1 Dodajte knjigu u košaricu i odaberite isporuku kao poklon 2 Zauzvrat ćemo vam poslati kupon 3 Knjiga dolazi na adresu poklonoprimcaMoglo bi vas zanimati i
/
Meki uvez
10.28
€
/
Meki uvez
25.02
€
/
Meki uvez
16.94
€
/
Tvrdi uvez
30.06
€
/
Tvrdi uvez
169.51
€
Dobar dan! Ja sam Libroamiko, vaš književni savjetnik.
Kako vam mogu pomoći?