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Shoppertainment

Name: Shoppertainment
Brand: VDM Verlag
SKU: 06811602
Price: 61.81 EUR
Availability: InStock
Author: Christine Cordt
ISBN: 9783639016413

About the Shift from Goods to Experience

Christine Cordt

Jezik

Njemački

Knjiga Meki uvez

Libristo kod: 06811602

Nakladnici VDM Verlag, studeni 2008

The experience of making a purchase goes more and more§beyond the satisfaction of needs and is perce... Cijeli opis

Libristo kod: 06811602

149 b

61.81 €

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The experience of making a purchase goes more and more§beyond the satisfaction of needs and is perceived by§consumers as a leisuretime activity. Shoppertainment has transformed the retail arena§and trained the consumer to expect to be entertained. §§This book aims to describe the development and growth§of shoppertainment as well as chances on its§expansion on the European and especially the Austrian§market.