Six Sigma by Design

In a world driven by rapid innovation, artificial intelligence, and digital transformation, fixing existing processes is no longer enough. Organizations must design products, services, and systems that are right from the start-robust, scalable, ethical, and customer-centric. This is where DMADV and Design for Six Sigma become critical.

Six Sigma by Design: DMADV for Innovation, AI, and Digital Transformation modernizes DMADV for today's digital and AI-driven enterprises. The book reframes Design for Six Sigma as a strategic capability-one that enables leaders and teams to build high-quality solutions in environments marked by uncertainty, speed, and complexity.

Moving beyond traditional manufacturing examples and heavy statistical treatment, the book demonstrates how DMADV can be applied to digital products, AI systems, services, and enterprise platforms. Readers learn how to define value through customer and stakeholder insights, measure requirements using data and analytics, analyze design alternatives with predictive models, design intelligent and resilient solutions, and verify performance across the full lifecycle.

Written for leaders, product managers, transformation professionals, and Six Sigma practitioners, this book emphasizes practical decision-making, risk prevention, governance, and long-term value creation. Through modern frameworks and real-world playbooks, it positions DMADV not as a niche quality tool, but as a core discipline for innovation and responsible digital transformation.

• Innovation and digital transformation leaders

• Product, platform, and service designers

• Six Sigma and quality professionals

• AI, analytics, and technology leaders