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Smart Marketing With the Internet of Things

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Smart Marketing With the Internet of Things Belem Barbosa
Libristo kod: 19389768
Nakladnici IGI Global, listopad 2018
Discusses the use of the internet of things in marketing, as well as its importance in enhancing the... Cijeli opis
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211.88 €
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Discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is designed for business professionals, marketing managers, marketing strategists, academics, researchers, and graduate-level students.

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Informacije o knjizi

Puni naziv Smart Marketing With the Internet of Things
Autor Belem Barbosa, Sandra Filipe, Dora Sim?es
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2018
Broj stranica 300
EAN 9781522557630
ISBN 9781522557630
Libristo kod 19389768
Nakladnici IGI Global
Težina 1051
Dimenzije 216 x 279 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Economics
Computing & Information Technology > Information technology: general issues
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