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Socialising the Antisocial Bank

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Socialising the Antisocial Bank Head of Department for Public Relations Chris (Balatro ltd Durban Institute of Technology Balatro ltd Balatro ltd Balatro ltd Balatro ltd Balatro ltd
Libristo kod: 08865627
Nakladnici Complete Banker, rujan 2010
Most banks are anti-social. They don't engage with customers to 'delight' or 'exceed their expectati... Cijeli opis
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Most banks are anti-social. They don't engage with customers to 'delight' or 'exceed their expectations', mainly because customers don't expect anything different. That doesn't mean it cannot change. The social media revolution is rapidly turning this planet on its head. So, if you want to work out how to be a social bank and connect with your targeted communities of customers, this is a short guide as to how to do it. The Complete Banker series of books is based upon Chris Skinner's influential blog. The series is split into key themes covering retail, commercial and investment banking and the way they are being changed by economics, politics, technology and society. For the amateur and the expert, the knowledgeable and those seeking knowledge, the Complete Banker series provides you with the truth about the banking. Not just the truth, the whole truth and nothing but the truth ... but the Complete Truth.

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Informacije o knjizi

Puni naziv Socialising the Antisocial Bank
Autor Head of Department for Public Relations Chris (Balatro ltd Durban Institute of Technology Balatro ltd Balatro ltd Balatro ltd Balatro ltd Balatro ltd
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2010
Broj stranica 158
EAN 9781907720079
ISBN 9781907720079
Libristo kod 08865627
Nakladnici Complete Banker
Težina 176
Dimenzije 139 x 215 x 11

Kategorija

Economics, Finance, Business & Management > Finance & accounting > Finance > Banking
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
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