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Sold on Language - How Advertisers Talk to You and What This Says About You

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Sold on Language - How Advertisers Talk to You and What This Says About You Julie Sedivy
Libristo kod: 04370241
Nakladnici John Wiley & Sons Inc, siječanj 2011
Sold on Language examines how the competitive marketplace shapes the ways in which commercial and po... Cijeli opis
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36.21 €
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Sold on Language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.§Authored by a team of highly respected language scientists§Written in an informal style with many examples drawn from popular culture§Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising§Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science

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Informacije o knjizi

Puni naziv Sold on Language - How Advertisers Talk to You and What This Says About You
Autor Julie Sedivy
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 330
EAN 9780470683095
ISBN 0470683090
Libristo kod 04370241
Nakladnici John Wiley & Sons Inc
Težina 492
Dimenzije 153 x 229 x 18

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: advertising & society
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Society & Social Sciences > Psychology > Social, group or collective psychology
Economics, Finance, Business & Management > Economics > Behavioural economics
Language & Linguistics > Linguistics
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