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Soundbait: Creative Weapons of Mass Distraction

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Soundbait: Creative Weapons of Mass Distraction D. J. Williams
Libristo kod: 12353916
Nakladnici Advantage Media Group, srpanj 2009
"soundBAIT" is a formula for radio-marketing success that has been developed for 1) radio station ac... Cijeli opis
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"soundBAIT" is a formula for radio-marketing success that has been developed for 1) radio station account executives who want to attract new advertisers, 2) radio advertisers who want their hard earned marketing dollars to produce dramatically better results and 3) radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station. "soundBAIT" examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as "bait" in their messages before they will "bite" at the products and services advertisers offer them.

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Informacije o knjizi

Puni naziv Soundbait: Creative Weapons of Mass Distraction
Autor D. J. Williams
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2009
Broj stranica 100
EAN 9781599321080
ISBN 1599321084
Libristo kod 12353916
Nakladnici Advantage Media Group
Težina 145
Dimenzije 152 x 229 x 5

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
The Arts > Performing arts > Radio
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