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Statistical Modeling for Management

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Statistical Modeling for Management Graeme D. Hutcheson
Libristo kod: 04686483
Nakladnici SAGE Publications Inc, veljača 2008
Bringing to life the most widely used quantitative measurements and statistical techniques in market... Cijeli opis
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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

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Informacije o knjizi

Puni naziv Statistical Modeling for Management
Autor Graeme D. Hutcheson, Luiz A. M. Moutinho
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2008
Broj stranica 256
EAN 9780761970125
ISBN 0761970126
Libristo kod 04686483
Nakladnici SAGE Publications Inc
Težina 446
Dimenzije 241 x 172 x 17

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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