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Strategic Analysis

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Strategic Analysis Warner
Libristo kod: 01220048
Nakladnici Business Expert Press, siječanj 2011
Strategy and strategic planning at the firm level often gets a bad reputation because managers aren... Cijeli opis
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Strategy and strategic planning at the firm level often gets a bad reputation because managers aren t trained in it and the tools are unfamiliar, infrequently used and often poorly applied. The outcomes of these efforts can therefore be incomplete, biased, and far too subjective and the results disappointing. One purpose of this book is to overcome this problem of familiarity by developing a systematic approach to conducting a strategic analysis. From assessing the general industry environment to analyzing industry forces and firm resources, well known models are introduced and explained.

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Informacije o knjizi

Puni naziv Strategic Analysis
Autor Warner
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 168
EAN 9781606491751
ISBN 160649175X
Libristo kod 01220048
Nakladnici Business Expert Press
Težina 259
Dimenzije 154 x 231 x 9

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
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