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Strategic Communication, Corporatism, and Eternal Crisis

Name: Strategic Communication, Corporatism, and Eternal Crisis
Brand: Taylor & Francis Ltd
SKU: 32905402
Price: 37.6 EUR
Availability: InStock
Author: Graham
ISBN: 9780367607388

Graham

Phil (Queensland University of Technology

Australia)

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 32905402

Nakladnici Taylor & Francis Ltd, lipanj 2020

This book traces a century of militarised communication that began in the United States in April, 19... Cijeli opis

Libristo kod: 32905402

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This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPIs techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPIs influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the globalisation project of the mid-1990s.