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Strategic Communication

An Introduction to Theory and Global Practice

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Strategic Communication Falkheimer
Libristo kod: 38587423
Nakladnici Taylor & Francis Ltd, kolovoz 2022
This textbook provides an overview of the core concepts, theories and methods in strategic communica... Cijeli opis
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This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'.

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Informacije o knjizi

Puni naziv Strategic Communication
Autor Falkheimer, Jesper (Lund University, Sweden), Heide, Mats (Lund University, Sweden)
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2022
Broj stranica 254
EAN 9780367769291
ISBN 0367769298
Libristo kod 38587423
Nakladnici Taylor & Francis Ltd
Težina 416
Dimenzije 233 x 155 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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