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Strategic Luxury Management

Value Creation and Creativity for Competitive Advantage

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Strategic Luxury Management David Millan Planelles
Libristo kod: 36622164
Nakladnici Taylor & Francis Ltd, studeni 2021
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and wh... Cijeli opis
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Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

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Informacije o knjizi

Puni naziv Strategic Luxury Management
Autor David Millan Planelles
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2021
Broj stranica 248
EAN 9780367858346
ISBN 0367858347
Libristo kod 36622164
Nakladnici Taylor & Francis Ltd
Težina 500
Dimenzije 156 x 234

Kategorija

Society & Social Sciences > Psychology > Cognition & cognitive psychology
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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