Kontakt
Kako kupovati
Dostava
Savjetnik za kupnju
Targeting Using Augmented Data in Database Marketing
Decision Factors for Evaluating External Sources
Engleski
125 b
30 dana za povrat kupljenih proizvoda
Kupci su kupili i
/
Meki uvez
35.74
€
/
Meki uvez
11.64
€
/
Meki uvez
39.29
€
This study delivers insights on which external sources - e.g. website click behavior, surveys, or social media data - can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.
Informacije o knjizi
Engleski
Poklonite ovu knjigu još danas
To je jednostavno
1 Dodajte knjigu u košaricu i odaberite isporuku kao poklon 2 Zauzvrat ćemo vam poslati kupon 3 Knjiga dolazi na adresu poklonoprimcaMoglo bi vas zanimati i
Dobar dan! Ja sam Libroamiko, vaš književni savjetnik.
Kako vam mogu pomoći?