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Television Brandcasting

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Television Brandcasting Jennifer Gillan
Libristo kod: 06726799
Nakladnici Taylor & Francis Ltd, prosinac 2014
Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It... Cijeli opis
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Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messagi

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Informacije o knjizi

Puni naziv Television Brandcasting
Autor Jennifer Gillan
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2014
Broj stranica 294
EAN 9780415841214
ISBN 9780415841214
Libristo kod 06726799
Nakladnici Taylor & Francis Ltd
Težina 544
Dimenzije 152 x 229 x 23

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: TV & society
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Cinema, TV & Radio industries
The Arts > Performing arts > Television
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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